Creative Courage is a series of informal talks held by, and at, NB.

6-8 Emerson St
London, SE1 9DU
United Kingdom

+44 (0)20 7633 9046

Michael Wolff on brinkmanship


Michael Wolff on brinkmanship

26th November 2014

“Brinkmanship is very simple; it’s sitting on the edge of yes of no. On the brink, it’s when you think you may get something through and you either do or you don’t.”

Wolff, branding guru and raconteur, looks back over a career that began in the 1960s, recalling how many of his projects had hung in the balance at one stage and how their success had depended on a moment of decisive and sometimes unorthodox action.

4–8 Emerson Street London SE1 9DU
+44 [0]20 7633 9046